A listing is the pure commencement of trading (DPO - Direct Public Offering). A listing differs from traditional initial public offerings (IPOs) in that a company's shares are introduced directly into trading on a stock exchange without a prior subscription phase.

Pure trading has become increasingly popular in recent years as it offers a cheaper, time-saving and less complex way to go public than an IPO. In addition, since they do not involve a placement phase for the shares, trading initiations are easier to plan in challenging market phases.

While an IPO requires a planning horizon of over a year, pure trading can usually be carried out within a few months from the application to the start of trading if the stock market is ready. In direct comparison to a listing, a shell transaction can offer advantages.

The independent stock market professionals at INSTANT IPO like to compare which route to the stock market is the most advantageous for your company